How We Score ECT

| Component | Description |
| Overall ECT Score | Average of the five pillar scores; offers a quick ethical baseline for consistency across products |
| Individual Pillar Scores | Detailed ratings (1-10) for each ethical dimension; used for contextual comparison and personalized prioritization |
| Use Case Sensitivity | Scores are interpreted relative to product category (e.g., 7/10 in Transparency differs for a game vs a bank) |
| Weighting Calculator | Optional tool to adjust pillar importance based on your personal ethical priorities |
| User Agency | You decide which pillars matter most,our breakdown provides clarity, not conclusions |
Guiding Principle: “We provide the ethical breakdown. You decide what matters most for your situation.”
Quick Examples
Banking App: Focus on Transparency and Collective Benefit scores Social Media: Emphasize Discernment and Well-being scores
Productivity Tool: Prioritize Empowerment and Well-being scores News App: Weight Transparency and Collective Benefit heavily
Remember: Our general ECT score uses equal weighting. Use your judgment when weighing the pillars on a case-by-case basis.